Monthly Archives: August 2013

Web Marketing for Contractors: Search Engine Optimization

Google serves up 100 billion searches per month. Many of these searches are folks looking for products and services. The problem is, the distribution of clicks is skewed exponentially towards results at the top of the page, and exponentially skewed … Continue reading

Posted in Building, For contractors, For dealers | Tagged , | Comments Off

Web Marketing For Contractors Series: Google AdWords

People are searching more and more for goods and services on the internet, and pay-per-click advertising, specifically Google AdWords, is booming. Google AdWords are those paid search results that pop up whenever you do a Google search. When someone has … Continue reading

Posted in For contractors, For dealers | Tagged | Comments Off

Web Marketing for Contractors Series: Pinterest Marketing

We love contractors. They’re out in the field hard at work making a difference and we wish them the best, so we’re creating a series called Web Marketing for Contractors, aimed at contractors who may not be leveraging the internet … Continue reading

Posted in Building, For contractors, For dealers | Tagged , , | Comments Off

Web Marketing for Contractors: Social Media

Using social media as a contractor is a great way to display a portfolio of your work and products to an investigating customer on your terms. A great many folks in all aspects of the construction industry don’t vision themselves … Continue reading

Posted in Uncategorized | Tagged , | Comments Off